Sepalcure’s new Bass single “Pencil Pimp” ¬†came to save the day today. ¬†Thanks to a quick visit to XLR8r.com¬†I’ve found something really fantastic.¬†¬†The video is visually so amazing, with an interesting storyline, and importantly the track is off the charts. ¬†I love how they added in audio from what was actually happening in the film, like the sound of the fire burning. ¬†It has the feel that it was just all shot in one day, as there is this linear sequence of events that end at almost darkness and even though I need to watch again to really understand what’s going on, I’m into it. ¬†And it’s not just eye candy, so I want to watch it more than just once.
That’s really what we’re all going for here, as artists and creators, right? ¬†Get people to see our work and compel them to watch or look for more than just a few seconds at a time. ¬†The flash in the pan these days is shorter by the day it seems. ¬†Nothing lasts for long and that’s bad for creating community and bigger discussions so I think now more than ever we need to work to get people drawn in to something worth while.