Sepalcure’s new Bass single “Pencil Pimp”  came to save the day today.  Thanks to a quick visit to XLR8r.com I’ve found something really fantastic.  The video is visually so amazing, with an interesting storyline, and importantly the track is off the charts.  I love how they added in audio from what was actually happening in the film, like the sound of the fire burning.  It has the feel that it was just all shot in one day, as there is this linear sequence of events that end at almost darkness and even though I need to watch again to really understand what’s going on, I’m into it.  And it’s not just eye candy, so I want to watch it more than just once.
That’s really what we’re all going for here, as artists and creators, right? Â Get people to see our work and compel them to watch or look for more than just a few seconds at a time. Â The flash in the pan these days is shorter by the day it seems. Â Nothing lasts for long and that’s bad for creating community and bigger discussions so I think now more than ever we need to work to get people drawn in to something worth while.